Nicosia, Cyprus, November 02, 2009 — Many professionals in the used medical equipment industry are actively using online marketplaces to expand their sale distribution channels. These marketplaces can be an excellent means of expanding sales; however, in order to successfully sell inventory online, sellers must know the difference between effective and ineffective listings.

If you go onto any online marketplace, you can quickly recognize which listings attract buyers and which don’t – chances are that you will only open up the postings of items which were created effectively and completely overlook all others. The same applies for used medical equipment postings – sellers that want to successfully sell their used medical equipment online, should be familiar with the parameters that set apart an effective listing from an ineffective one, because ultimately effective listings will increase opening rates and sales.

MedWOW.com – a leading global marketplace for buying and selling used medical equipment, is popular amongst medical equipment buyers because of the comprehensive information contained in the listings posted on the site. MedWOW advises sellers with the following posting tips to increase their sale rates on the site:

Don’t just fill in the mandatory fields
The more information that your posting contains, the greater the chances are that buyers will look at it, and ultimately purchase it. If you have information available to complete the optional fields, it will only be in your best interest to include it when posting. By doing so, you will receive less inquiries requesting additional information about the item and more inquiries from buyers that are actually ready to buy.

Include prices in your listings
Listings with prices have significantly higher opening rates. Buyers are often deterred from requesting prices from sellers, as it can slow down the process. Additionally, listings without prices can give the impression that the item is overpriced. If you are not sure what the price of your item should be, you may search for similar items posted on MedWOW and see the prices requested for items such as yours.

Write an item description
Include as many details as possible, such as technical specifications. If possible, write a description in English, as well as in your local language, and include descriptions in any other language that you may know.

Upload images
Postings with images have a significantly higher opening rate, and therefore have a greater likelihood of being sold on MedWOW. It is recommended that you upload pictures of the actual item and not pictures that you have downloaded from the Internet. Buyers are interested in viewing images that accurately represent the actual item that is being sold rather than a catalog picture.

Agree to have inspections performed on your item
By agreeing to have inspections performed on your item, you are only increasing your credibility with buyers. Buyers feel more protected knowing that they can have an inspection performed on an item prior to purchasing it.

Respond promptly to buyers’ requests
By responding promptly to buyers’ requests (e.g. questions, image requests, negotiation requests, quote requests), you will only increase your chances of selling to the buyer. If you put off responding to a buyer’s request, chances are that they will purchase the item from another seller.

Promote your items
Request a promotion for your item(s) in the locations that you are interested in selling to, and MedWOW will send out a notification about your item(s) to thousands of registered and unregistered potential buyers.

About MedWOW
MedWOW.com is an innovative online marketplace specifically designed for used medical equipment professionals. The site connects buyers, sellers and service providers from around the world through unique online tools and features.

To learn more about MedWOW, please click here ( http://www.medwow.com/about.php ).

Contact:
Eric Beris
MedWOW.com
Nicosia, Cyprus
Tel: + 357 22 022508
Fax: + 357 22 022509
Service@MedWOW.com
http://www.MedWOW.com

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Advanced DNA testing services involve the use of state of the art equipment by highly trained DNA specialists to screen DNA samples obtained from non-standard samples in comparison to the more simple techniques that are used on the standard buccal (inside cheek) swabs.

The company already offers forensic DNA testing on non-standard samples such as cigarette butts, toothbrushes and blood or semen stains, but the equipment used is not sensitive enough to extract sufficient DNA from degraded and old samples for proper analysis. For this, state of the art equipment with a high degree of accuracy is needed to enable the laboratory to accurately screen the small amounts of DNA normally available from such samples.

The procedure carried out with respect to advanced DNA forensic services involves an initial discussion with prospective clients, where the various options on how to proceed are discussed. The client is then presented with the alternatives and can make an informed decision on what should be done.

The firm’s International Director of Sales and Marketing, Andrew Alexander, made the comment: “The response for our clients to the launch of the advanced DNA forensic testing services has been excellent. Many clients have old or degraded samples, or even very small sample such as a single hair that might be able to be analyzed using our standard equipment. However, there are no guarantees and the tests are destructive, so if it didn’t work the client is liable to lose the sample, and with it the only chance of them ever being able to establish a relationship. They therefore prefer to pay the extra to maximize their chances of getting a result.”

At easyDNA, we specialize in providing accurate and reliable DNA Relationship Testing, including DNA Paternity Testing and also DNA Forensic Testing for both private clients and the public sector. We have a large number of offices worldwide to cover a wide geographical area, and our testing laboratories have been audited and approved to the international quality standard ISO 17025, and also to the requirements of the American Association of Blood Banks (AABB). Our genetic identification systems are state of the art, and we work to the highest levels of accuracy possible.

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A majority of current underage drinkers in 2008, according to a report released by SAMHSA, reported that their last use of alcohol in the past month occurred in someone else’s home (56.2%), or in their own home (29.6%).

According to a report “Underage Drinking Use: Findings from the 2002-2006 National Surveys on Drug Use and Health”, from the Substance Abuse and Mental Health Services Administration (SAMHSA), more than 40% of youth ages 12-20 who used alcohol in the past 30 days reported receiving it from an adult.

Café Prevention’s two new affordable alcohol awareness cards, suitable for mailings or to hand out, are hard hitting and eye catching – adults will get the message in a creative and engaging way. “Are Your Kids Tapping Into Your Alcohol” discusses that it is not uncommon for teens and their friends to consume a parent’s alcohol without their knowledge. During the holidays, this may become an even bigger problem as kids have more time off, and parents may have more alcoholic beverages in the home.

“Leave the Beer and Disappear” speaks to the fact that it is not uncommon for kids to gather at homes when parents are away to consume either alcohol that is in the home, or that which they may bring. Again, many parents will be gone to their own functions during the holidays, leaving teens with an increased opportunity to hold their own party without parental knowledge.

Additionally, Café Prevention’s new alcohol-poisoning magnet is popular with teens and college students, as well as with parents. With national surveys indicating up to one in five young people ages 12-20 report binge drinking, these magnets leave no doubt as to what to look for, and what to do, if alcohol poisoning is suspected. By understanding the signs and symptoms of alcohol poisoning, oftentimes parents and teens can seek help before disaster strikes.

According to SMAHSA Administrator Terry Cline Ph.D, in the report, “Underage Alcohol Use: Findings from the 2002-2006 National Surveys on Drug Use and Health,” he states, “It’s findings strongly indicate that parents and other adults can play an important role in helping influence- for better or worse- young people’s behavior with regard to underage drinking.”

The latest underage drinking prevention resources from Café Prevention can help influence what happens with regard to underage drinking in your community for the better, not only during the holidays, but all year long.

Café Prevention has a full line of affordable and creative prevention products addressing underage drinking to go along with these new info cards, as well as products related to prescription drug abuse, marijuana, methamphetamine, gangs, dating and youth violence and much more.

Café Prevention has spent 20 years working to provide community coalitions, schools, youth and healthcare organizations, physicians, congregations, law enforcement and agencies with drug prevention resources. One of our top priorities is helping communities prevent youth substance abuse through eye-catching, pamphlets, posters, bookmarks, games and community toolkits.

“We have taken statistical evidence regarding drug use among teens and coupled this with our desire to produce high-quality, cost-effective, and eye-catching drug prevention resources aimed at strengthening and empowering adults and teens,” states Melissa Haddow, Executive Director.

Café Prevention is your community’s source for high quality prevention products designed to improve the health and well being of our youth. For more information or to order, please visit www.cafeprevention.com or call Melissa Haddow at 417-888-2020.

Contact Info:
CafePrevention.com
Melissa Haddow – Executive Director?
330 North Jefferson Ave
Springfield, MO 65806
Tel: 417-888-2020
mhaddow@commpartnership.org
http://www.cafeprevention.com

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Newcastle, UK, November 18, 2009 — A new study suggests that Vitamin D contributes to a strong and healthy heart and that inadequate levels of the vitamin may significantly increase a person’s risk of stroke, heart disease, and death, even among people who’ve never had heart disease.

The researchers followed up 27,686 patients who were 50 years of age or older, with no prior history of cardiovascular disease. These patients had their blood vitamin D levels tested during routine clinical care. They were then divided into 3 groups based on their Vitamin D levels i.e. normal, low, or very low. The patients were then followed up to see if they developed some form of heart disease.

The researchers found that patients with very low levels of vitamin D were 77 percent more likely to die, 45 percent more likely to develop coronary artery disease, and 78 percent were more likely to have a stroke, than patients with normal levels. Patients with very low levels of vitamin D were also twice as likely to develop heart failure compared to those with normal vitamin D levels.

According to one of the researchers:

“We concluded that among patients 50 years of age or older, even a moderate deficiency of vitamin D levels was associated with developing coronary artery disease, heart failure, stroke, and death.”

“This is important because vitamin D deficiency is easily treated. If increasing levels of vitamin D can decrease some risk associated with these cardiovascular diseases, it could have a significant public health impact.” Solgar Vitamin D3 1000iu softgels £6.75 – Visit www.solgar.co.uk

Press Contact:
Keith Woolley
Boots Herbal Stores
5 Castle Walk
Newcastle, Staffs
ST5 1AN UK
+44 1782 617463
keith.woolley@btinternet.com
http://www.solgar.co.uk/product/solgar-vitamin-d3-softgels-1000iu-100-caps-E3340.html?catid=3

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With the combination of green tea extract, salicylic acid and lactic acid, Azfasst skin care gel is the perfect marriage of soothing ingredients and powerful compounds producing softer, smoother skin.

St. Louis, MO, November 25, 2009 — Known for its antioxidant benefits, green tea skin care minimizes skin irritation and redness to soothe and heal stressed skin. Dr. Anne Riordan, board-certified dermatologist, recognized the positive impact green tea extract has on skin health and uses it as one of the three main ingredients in her new skin care treatment, Azfasst.

“I have seen amazing results with the use of green tea extract in Azfasst on patients of all ages and skin types,” said Dr. Anne Riordan, developer of the Azfasst Skin Care line. “I couldn’t find a green tea product that incorporated the ingredient with other effective compounds in over the counter treatments. Azfasst was specifically engineered to combine green tea extract for the fastest, most noticeable results.”

Green tea extract has several benefits that impact the health and beauty of skin. Plus, with the unique combination of green tea extract, salicylic acid and lactic acid all working together, Azfasst gel promotes clearer, smoother and softer skin. The following are the specific benefits green tea offers:

Decreases Free Radicals: Free radicals are either caused by normal metabolic functions or environmental factors such as sun exposure, smoking, pollution and radiation. These environmental factors have harmful effects on your skin, causing free radicals to emerge and as a result, damaging the skin. The antioxidants known as catechins are abundant in green tea and have the power to prevent cell and tissue damage caused by free radicals. Because free radicals emerge more frequently with age, it is important to make antioxidants available to your body early to avoid them from developing and multiplying.

Enhances Sun Protection: Green tea has been shown to neutralize skin damage caused by exposure to UV rays. Especially when used in addition to sunscreen, green tea enhances sun protection and helps fight off wrinkles and lines caused by sun exposure.

Reduces Inflammation: Green tea has a soothing effect that can reduce skin inflammation and redness. Azfasst is safe for people with skin conditions such as rosacea. With its antioxidant benefit, green tea also fights off bacteria and helps deter hormonal activity that causes inflammation.

Rejuvenates Skin Cells: Though green tea may not reverse the aging process, it can help increase elastic tissue in the skin when used regularly. By minimizing lines and tightening up the skin, green tea has the potential to make users look and feel more beautiful.

“The combination of the three main ingredients green tea, salicylic acid and lactic acid makes Azfasst so successful. Each one works with, not against each other and as a result, people can see the difference that Azfasst can make in nourishing and maintaining skin health,” said Dr. Riordan.

About Azfasst LLC
Azfasst LLC was formed by Dr. Anne Riordan, who is board certified in dermatology and dermatologic surgery. AZFASST gel is an oil-free skin care product designed to provide clearer, softer, smoother skin. It exfoliates to unclog pores, reduces skin oil, revitalizes sun-damaged skin and promotes skin health. Dermatologist designed, tested and approved to help improve the appearance of facial imperfections. AZFASST gel contains a combination of three powerful active ingredients; salicylic acid, lactic acid and green tea. For more information, or to purchase Azfasst online, please visit http://www.azfasst.com.

Contact:
Meg Fullenkamp
Azfasst LLC
16514 Manchester Road
St. Louis, MO 63040
Tel: 866-957-2710
azfasst@captivamarketing.com
http://www.azfasst.com

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In a small ceremony held in Safir Hotel, Mr. Abbas, the CEO of ICT for Health distributed certificates of participation and appreciation to the participating delegates. He also added in his closing remarks the importance of healthcare technology training in the Middle East. Most of the healthcare organizations are spending millions of dollars annually on upgrading hospitals systems, RIS/HIS/PACS, modalities and other equipment but they are overlooking the importance of staff training to handle this digital revolution in healthcare industry. The participants appreciated very much the efforts put by Mr. Herman Oosterwijk, President OTech, who is considered authority on PACS subject and who delivered the course material. ICT for Health announced tentatively its upcoming seminar in Kuwait including “Policies & procedures” for PACS system.

For additional information: Please contact us at info@ictforhealth.com or call +2010-8523040

About ICT for Health

ICT for Health is pioneer in Diagnostic Imaging Training and Consulting in the Middle East. ICT for Health provides a variety of solutions and services to the healthcare facilities in the Middle East and US. Some of the solutions include PACS / RIS/ HIS/ medical transcription, teleradiology and Dictation Management System etc.

Contact Information:
Zaheer Abbas Malik
ICT FOR HEALTH
53 Ahmed Qasim Goda St.
Nasr City, Cairo, Egypt

T: +202-22609953
F: +202-22602678
http://www.ictforhealth.com
zaheer@ictforhealth.com

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The opening of the Cambridge office allows clients throughout Europe to access and order products for biological research supplied by Novus Biologicals. Novus is dedicated to helping the scientific and biological research community expand by supplying antibodies and related reagents to aid expansion and research in specific fields. Some research areas that Novus Biologicals serves include Cancer, DNA Repair, Autophagy and Hypoxia.

In particular, the antibody search on their website, http://www.novusbio.com/ is fast, clear and accurate. Access to the website from Europe is excellent and detailed, product and ordering information is easily accessible.

The European research community will now have access to biological products from Novus such as primary antibodies, lysates, peptides and proteins. Novus Biologicals is primarily an antibody supplier but also offers a variety of useful kits, including Antibody Purification Kits, Fluoro-Trap Fluorescein Labeling Kits and Lightning Link Conjugation Kits.

“Opening an office in Europe shows Novus’ continuing growth in helping to supply the scientific community with antibodies and associated reagents,” says Mark Long, Manager of Novus’ European office. “Our expansion into European territory shows our commitment to supplying our products to accelerate biological and scientific research worldwide. Our first European office is another step towards fulfilling that goal.”

To find out more about Novus Biologicals and their antibody database, visit their website at http://www.novusbio.com/ or call +44 (0)1223 426001.

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Fort Lauderdale, FL, October 07, 2009 — Col. Weinstein, author and fitness beach boot camp instructor, will be releasing his new book soon, Weight Loss – Twenty Pounds in Ten Weeks – Move It to Loss It. His book starts off with some inspiring weight loss stories. Paul Kalil explains how he finally found a useful, lifestyle based way to lose excess weight and keep it off.

Two-thirds of U.S. adults are overweight and one-third are obese. An estimated 70 percent of diabetes risk in the U.S. can be attributed to excess weight.

Colonel Weinstein, who has been featured on the History Channel, has combined his thirty years of military experience about keeping soldiers fit, created a weight loss program for civilians that will last a lifetime.

His new book is full of useful tools to overcome challenges and achieve realistic, lifestyle based weight loss. You will find an extremely useful ten week exercise and eating plan to lose twenty pounds. Full of easy-to-use tools to organize and implement the program: exercise photos, ten week exercise chart, 1,200 and 1,600 calorie menus, calorie burn charts, workout log, food diary and more.

An excerpt of from Colonel Bob’s book:
“Colonel Bob: What lessons have you learned on your weight loss journey.

Paul: There is an exercise program for everyone. I never thought I would ever get involved with a fitness class. But I learned that exercise can double as entertainment if you choose the right activity for you, be it a class, a sport, or your own program.

I don’t exercise just because I want to lose weight. I find activities that I really enjoy doing just for the sake of doing them. Through those activities, I have made friends, faced challenges and accomplished things I never imagined I could. The weight loss is almost an afterthought.

Colonel Bob: What were some of the phases of weight and eating habits you went through?

Paul: My weight fluctuations have always coincided with personal changes. I tend to eat less when I am stressed or distracted. I eat considerably more when I am inactive or bored.

I am addicted to carbs, especially sweets, but I find that I crave sweets less when I exercise regularly. I don’t know if this is physiological or psychological, but it definitely is so.

My most recent weight loss has coincided with some significant lifestyle changes which have been both positive and negative, and have resulted in changes in diet and routine. Overall I have tried to stick to a reduced calorie, low sugar diet, and maintain my regular exercise routine. But I have fallen off the wagon from time to time and given in to cravings, or missed workouts here and there. Change is inevitable and nothing is forever. That includes good and bad habits, too.”

Lt. Col. Bob Weinstein, USAR-Ret. is the author of several books on topics of health and wellness. He has been featured on the History Channel and Fox Sports Net as well as in the Washington Times, The Miami Herald and the Las Vegas Tribune, among others. He is a popular motivational speaker at corporate events and banquets and conducts military-style workouts on Fort Lauderdale Beach in South Florida. Discover more at www.TheHealthColonel.com.

The book will be available in book stores soon. Print copies may be ordered online Weight Loss – Twenty Pounds in Ten Weeks and EBooks versions are available for immediate download and purchase at EBook version: Weight Loss – Twenty Pounds in Ten Weeks.

Press contact:
Grit Gagelmann
The Health Colonel
Fort Lauderdale, FL 33316
954-636-5351
TheHealthColonel@BeachBootCamp.net
http://www.beachbootcamp.net

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“For many men BPH is a progressive disease causing discomfort, inconvenience and embarrassment.  CombAT provides evidence that dutasteride and tamsulosin together may benefit these men, potentially reducing the long-term risk of disease progression and improving their symptoms.” said Dr Claus G. Roehrborn, principal investigator and lead author of the CombAT study publication.

The GSK-sponsored Combination therapy with Avodart and tamsulosin (CombAT) study, (just published online in European Urology)1,showed a significant 66 percent reduction in the risk of AUR or BPH-related surgery with combination treatment compared to tamsulosin (p < 0.001).  There was a 20 percent reduction compared to dutasteride (p= 0.18).  The risk of BPH clinical progression with combination treatment was reduced by 44 percent compared to tamsulosin and 31 percent for those on dutasteride.  Men in this study who had moderate-to-severe symptoms of BPH at enrolment, reported a significant improvement in BPH symptoms at 4 years, with a mean change from baseline of -6.3 points, compared to -3.8 for tamsulosin and -5.3 for dutasteride alone, as measured by the International Prostate Symptom Score (IPSS)***.

The combination therapy was generally well-tolerated and most reported drug-related adverse events were as anticipated from the known safety profiles of the two drugs, with erectile dysfunction and retrograde ejaculation as the most commonly reported drug-related adverse events.  However, the incidence of heart failure observed was higher in the combination (0.9%) and tamsulosin arms (0.6%) than in the dutasteride group (0.2%).  There was no difference in overall cardiovascular events across treatment groups.

Treating men with symptomatic enlarged prostate is important because if left untreated, in some men BPH can lead to AUR, a complete obstruction of urinary excretion, and BPH-related surgery.2Affecting nearly 50% of men over 50 years old,3,4 BPH is not life threatening, but its symptoms such as, hesitancy, interrupted weak urine flow, leaking or dribbling and more frequent urges and urination, may negatively affect patients suffering from BPH.5

* BPH is also known as Enlarged Prostate (EP) in the US.

** Tamsulosin is not indicated to reduce the risk of AUR or BPH-related surgery.

*** IPSS is a validated 7-item self-reported questionnaire designed to quantify urinary symptoms.

About CombAT

•         CombAT was a 4-year multinational randomised study of 4,844 men at increased risk of BPH progression, investigating whether combination treatment with the 5-alpha reductase inhibitor (5ARI), dutasteride (0.5mg), and an alpha blocker, tamsulosin (0.4mg), was more effective than either monotherapy in improving symptoms and clinical outcome in men with moderate-to-severe symptomatic BPH.

•         The primary end-point at 4 years was time to first AUR event or BPH-related surgery.  Secondary end-points included clinical progression of BPH (defined as one of the following: symptom deterioration by IPSS ≥4 points on two consecutive visits; BPH-related AUR; BPH-related urinary incontinence; recurrent BPH-related Urinary Tract Infections (UTI) or urosepsis; BPH-related renal insufficiency), symptom improvement, urinary flow rate improvements, prostate volume and serum Prostate Specific Antigen (PSA) changes.

About dutasteride

Dutasteride is a dual inhibitor of type 1 and type 2 forms of the enzyme 5-alpha reductase which converts testosterone into dihydrotestosterone (DHT), the primary male hormone responsible for prostate growth and BPH development.6 Dutasteride monotherapy is indicated for the treatment of moderate-to-severe symptoms of BPH, and to reduce the risk of AUR and prostate surgery in men with BPH.7

Women and children should not take dutasteride.  Women who are or could become pregnant should not handle dutasteride due to the potential risk of a specific birth defect.  Blood should not be donated until at least 6 months following the last dose of dutasteride.  Possible side effects include sexually related side effects and swelling or tenderness of the breast. Other urological diseases, including prostate cancer, should be ruled out prior to treatment with dutasteride.

GlaxoSmithKline – one of the world’s leading research-based pharmaceutical and healthcare companies – is committed to improving the quality of human life by enabling people to do more, feel better and live longer.

Enquiries:

UK Media enquiries:

Philip Thomson

(020) 8047 5502

Claire Brough

(020) 8047 5502

Stephen Rea

(020) 8047 5502

Alexandra Harrison

(020) 8047 5502

Gwenan White

(020) 8047 5502

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“My lump was detected very early” she says, going on to say “because of that I am still seen as a survivor”.  In 2007, Dorothy had a second lump discovered.  She had to endure two lumpectomies in 2002 and in 2007 to remove the lumps followed by radiation treatment.  Being diagnosed with cancer “is an incredibly scary experience,” she says. “Early detection means that the outcome is more likely to be good.

Prior to her diagnosis, Dorothy used to go for a routine medical screening once every three years.  Since Dorothy’s lump was discovered she undergoes regular screenings once a year.

Breast cancer, the most common cause of cancer mortality, accounts for 16 percentage of cancer deaths in women. However, prevention and regular screening heralds positive changes.  More than 1.2 million people worldwide will be diagnosed with breast cancer this year, according to the World Health Organization.  Also, mortality rates are declining in all women and this is believed to be the result of early detectioBrin and more effective treatments because some 70 percent of the cancers are preventable.

Dorothy retains a strong echo of the prevention worldview. Her appeal is for women to get a mammogram and early screening, something that is less common in Kuwait when compared to other parts of the world.

Breast cancer is the most common cancer among women worldwide accounting for just over one million new cases annually. Breast cancer, the most common cause of cancer mortality, accounts for 16 percentage of cancer deaths in women. However, screening by mammography can reduce mortality from breast cancer by up to one-third among women aged 50-69 years, WHO say on their website.

Dr Nouralhuda Karmani, founder of Breast Care Kuwait – an NGO that was established in 2008 maintains that timely screening has a profound effect on mortality rates. Some 85 percentage of women who discovered the breast cancer early and get treated by lumpectomy live long enough, she says.

Breaking the barriers
Prevention is not very popular in eastern cultures, argues Dr Karmani.
In Kuwait, the surge in breast cancer diagnoses at a later stage stems from a two-prong trend: the lack of knowledge about breast cancer and screening, concomitant with the lack of trust in dealing with different health authorities.

Breast cancer can affect anyone – regardless of who you are or where you’re from,” says. Dr. Karmani, who is also a head of the breast imaging unit at Al-Sabah Hospital in Kuwait. She says, “People fighting against breast cancer today are mothers, sisters, daughters and friends – they are people who need our support and acceptance as they battle to regain their health. And we honor their fight when we embrace and share the message that breast cancer screening is vital for all women.

In her opinion, the prevailing mindset is changing today for the better. She advises women at 40 and older to have regular screenings for breast cancer. In Kuwait, yearly some 300 women – both expats and Kuwaitis – are diagnosed with breast cancer at advanced stage, says Dr Karmani. That is why, according to her, prevention and raising awareness are pivotal.
Awareness: Key to survival

October is Breast Cancer Awareness month which aims to raise awareness about early detection. Pink ribbons and pins that are usually associated with breast cancer awareness are distributed at various places. Kuwait is no exception. Booths with doctors and consultants as well as survivors address the deficiency of information on prevention by distributing brochures or talking to women. Responding to the disease on time has saved lives.

P&G battle breast cancer
Many companies and NGOs, join together to battle this major health hazard in support of breast cancer awareness month. This year, for instance, in a campaign slogan-ed ‘Choose Wise & Save Lives’, Procter & Gamble (P&G) is partnering with regional breast cancer associations to encourage residents across the Gulf to join the fight for women’s survival against breast cancer. Their month-long awareness campaign aims to educate and empower women to take charge of their own breast health by spreading the message
that early detection is the best method for successfully treating breast cancer. It also aims to ensure that women, regardless of their location, will be able to access information and learn about breast cancer and the importance of its early detection.

In Kuwait, common misconceptions and myths about breast cancer discourage some women from scheduling crucial screenings. In partnership with Breast Care Kuwait, P&G is addressing these barriers by giving women in Kuwait an opportunity to show their solidarity with those struggling to overcome breast cancer through the “Choose Wise and Save Lives” campaign. In Dr Karmani’s words “the partnership with P&G is bolstering our efforts to demystify the disease.
Saving lives

‘Choose Wise and Save Lives’ aims to reach one million women across the GCC by being a visible presence in the places where they do their shopping, a press release said.

In the words of Wael Al-Jamil, P&G Arabian Peninsula, globally, the number of breast cancer cases is on the rise. “Despite this troubling increase, many women are still unaware that early detection gives them the best chance of survival. This year, we are focusing our efforts by linking this important message to popular products on a woman’s shopping list. By connecting with women in the places where they shop, we hope to help raise awareness about early screening in a simple, friendly way that emphasizes
how each consumer can personally contribute to helping a woman beat the early signs of breast cancer,” he said in a press release.

The brands involved are those with which women strongly identify, and include Pampers, Braun, Always, Olay and Pantene. “By actively utilizing the reach of these brands, P&G is able to deliver key breast health messages to thousands of women across the GCC every single day,” the press release said. Brochures about breast cancer will be displayed in many of the region’s supermarkets, including Carrefour, The Sultan Centre and City Centre stores in Kuwait.

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