Small business marketing website seeks out disastrously bad PR examples and tales of crisis averted by inspired intervention.
Bristol, UK July 06, 2009 — They say there’s no such thing as bad publicity, but is it really the case? Small business marketing resource Marketing Donut is seeking examples to illustrate the point.
Marketing Donut is asking visitors to send examples of bad business situations – ones that were poorly handled as well as those which were salvaged thanks to top notch PR.
Already featuring on Marketing Donut is perhaps the worst customer complaint letter ever, received by Virgin boss Sir Richard Branson and shared with the world in a way that demonstrates that, not only is Virgin open to feedback, the company also has a sense of humour.
It’s entertaining stuff, but behind the examples lie a serious marketing point. Unhappy customers are never a good thing, but in the modern age a single complaint can morph into a PR plague if the unthinkable happens and a grievance “goes viral”.
How businesses react in these situations can make or break reputation. And while the average small business might think that a complaint going viral will never happen to them, for a small local business the results of bad word-of-mouth in the local community can be just as damaging.
As well as exploring the lighter side of bad PR, Marketing Donut also has plenty of serious, free advice about how best to deal with customer complaints and handle bad publicity. As always, the advice is tailored for small business.
Backed by Google and Royal Mail, Marketing Donut is a free, specialist marketing resource for small businesses. It has expert advice and resources to help small business owners and managers deal with every aspect of sales and marketing. Marketing Donut also has discussion forums and blogs where people can share ideas and talk about topical issues.
The Marketing Donut is at www.marketingdonut.co.uk
Contact:
Mick Dickinson
BHP Information Solutions
Bristol, UK
0117-904-2224
info@marketingdonut.co.uk
http://marketingdonutblog.co.uk
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